Enterprise Week activities

During the month of November, the marketing and advertising students went to this event where graduates had been invited to come and talk to us about their past experiences at university and how they have moved on with their lives and become something. This was a good opportuntiy for us to ask them questions on how we could use university to move us higher up in the world.

The events which I attended were 'Telling it Like it is' and 'Transmitting Information is easier than creating understanding'. We went with some of our friends so listening to what the people had to say was the last thing on our minds it was more playing norts and crosses. Even though the majority of the time was spent not listening however we still did pick up some very useful information which came out of these events. In my opinion the best one which we attended was 'telling it like it is' because there were people from leading companies their who now hold leading positions in the companies. They were students fomerly from the university and went through the same things we did so they can understand where we are coming from.

Here is the people who were at the event;

1.) Sue Elms - She is the Executive Vice President of Global Media Practice Millward Brownhttp://www.millwardbrown.com/Home.aspx

2.) George Hutchinson - He is the Chair and Managing Director of Public Affairs for Burson-Marsteller UKhttp://www.bursonmarsteller.co.uk/index.php

3.) Sue Unerman - She is the Chief Strategy Officer for MediaComhttp://mediacom.com/

4.) Matthew Chapman - He is the International Service and Systems Innovation Director for Billetshttp://www.ebiquity.com/uk/billetts/

5.) Rik Haslam - He is the Group Creative Architect for WWV Raphttp://www.rapp.com/home/

This event was basically a question and answer session about mainly advertising and marketing topics. They had mentioned how the internet was taking over the world and how communication has changed because of it. From my notes (I had to make the notes for three people)it was said in the panel that 80-85% of marketers have started to use mobile marketing through the Internet. This is a very high statistic which means that marketers are now adopting this method to try and communicate with their customers.