Gender

Targeting customers through the use of gender is one the most used methods in advertising by marketers to get people to buy their products. Distinguishing which ads are for males and females is pretty easy to do as they now tend to target the individual gender. Both genders think differently to each other whether it’s in general or if they see an advert different things go through their heads.






Men and women have different approachs to a lot of things and one of those things (a massive thing) is shopping. 'Men Buy, Women Shop'. Women are happy to wander through extensive clothing and accessory collections or detour through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and get out of the store as quickly as possible.

these are the characteristics of both men and women, (men being short and sweet and women 'oh i like this let me try it on... and this... and that').
Men and women react differently to adverts and this is one reason why consumers target specific genders when creating products. women see an advert and tend to want to buy the product men on the other hand don't pay attention to the adverts so aren't tempted to buy.

Below is a video of a Maybelline advert, this shows what women want but don't need and just waste a mans money on.



Below is a video which portrays exactly what a man needs.



From the two adverts at the top it shows how businesses market their products differently to men and women. Women’s tends to be more detailed and generally about hair, makeup and skin care, women prefer different variations of things and enjoy fine distinctions, where as men just focus on minor details and decide whether to buy or not. (Of course adverts like that help a man to make his choice.)
I think these two adverts portray perfectly what men and women like to see when they watch adverts and buy products. The Lynx ad shows exactly what a man wants and what goes through his head so this advert was a great way to use that and advertise their product.