“Every time an advertisement or commercial appears, the objective is to have the reader or viewer learn something …. and remember what he learned “ (Britt 1955)
every advert has to have something that draws the viewer in such as music or the images or videos used, because if they don't know one will remember it (unless your sad). People need something that will make them go 'WOW' that was great, something that makes them want to buy the product.
Below is a perfect way of dragging the attention of customers through music and the video.
When this video first came out and i saw it on T.V. I thought it was fantastic, Cadbury had really out done themselves this time it was just pure brilliance in my opinion. This was a great advert as it used grat music and the video itself was great it stayed in the minds of many people. It was released in 2007 and 3 years on and I still remember it like it was yesterday. Now when ever I hear the music i think of this ad and i want the chocolate.
An advert that many people liked but always got on my nerves is the Compare the Meerkat, many people thought it was great i though it was ok but not my type of ad, however saying that its still stuck in my head as it made a long lasting impression which the marketers may have intended.
Below is the ad for the Meerkat, make your own opinions about it.
This advert did really get its point across as people remember the Meerkat always saying camparethemeerket.com comparethemarket.com (I hate it). Also it is a unique advert i haven;t seen many like which is a good thing as it getss people thinking and remembering it.
Nostalgia is a bittersweet longing for things, persons, or situations of the past. It is the desire to return to ones past, homeland or to family and friends.
“Nostalgia has been described as a bitter-sweet emotion, where the past is viewed with both sadness and longing.” (Solomon, 2000)
Below is an old Lion Bar commercial which some may remember.
Some people may still remember this advert with the king of the jungle the Lion and his own chocolate. showing this advert may have some nostalgia to it as when people see the advert and the chocolate it may bring back some memories of the chocolate and the 'good old days'.
The use of music is also a great way to create a nostalgic memory, as it brings back memories of your past and how much fun it use to be. For me this is a powerful technique as hearing music takes me back to my younger days. For example the song The Son of Man by Phil Collins whenever I hear that it makes me remember the movie Tarzan (the cartoon version obviously) it takes me a long way back and makes me change my mood to calm and excited at the same time.
The above clip just proves how awesome the old days were, the days we won't get back and will always miss. Brings up great memories just talking about it.
The smallest detail of things can bring up memories for a person and make them remember how they used to be like and make them want to go back.
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