"Values are our ideas about what is desirable". Wilkie
I think values are something which we hold to be important to us and strive to keep a hold off. different people have different values which are important to them even if they are similar to others they have their own uniqness in them. Many people hold family as an important value for them and is of great importance, some may think freedom is an important value.
A husband and wife may believe that their home is of great importance to them and believe it holds great value to them. Marketers can take full advantage of this and try and target people through the use of improving their homes. Since its the wife's decision theres always an improvement needed as they dominate the home.
This advert is great as it is targeting the dominant figure in the home which is the wife (don't know why). This advert from Ikea would definately get women interested and wanting to improve their home. This is showing that women are the dominant figures in the home (the ones that wear the pants) and by targeting them they will fall for it.
People also value their lives through fun and enjoyment some may say "we only lives once so why not enjoy life". so they try to fulfil this and consider it as a high value aspect of their life next to their family.
The ad below just shows how some people can avoid boredom and just have fun.
This ad was pretty funny with the lady just having a laugh with the man next to her in the other car. this was an antiboredom campign ad done in Romania. this was just a bit of fun which people hold as a value.
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