Perception Experiment

Product Packaging





For our experiment on perception, our group decided to do a product packaging test of some chocolates. The reason why we chose packaging and not taste was because we wanted to see how people were heavely influenced to buy a product through the use of its packaging. This was because before buying a product like this people don't actually know what it tastes like so their main attraction to the product would either be how well it was advertised on TV or the packaging.






These are the chocolates we decided on as a group.











The way in which we had done the experiment was that we would should the class the chocolates packaging and ask them to imagine the had never bought the chocolate before, and decide which one they would go for. this would shows us some sort of buying characteristics because it would be people buying these products based on appearances suc as colour.





Based on our results it showed us that the most popular chocolate the class chose was the Divine. This was because they thought the packaging of this particular chocolate looked more high end type and was more upper class.


There was however a major flaw in our experiment which was that these were chocolates people had already seen and tasted before so some of the views to the choclate were quite bias and caused a bit of problems with the results.




Product packaging is very important in trying to grab customer attention and creating a popularity for the product. Looking at the two drinks packaging above most people propably go for the Mist as it looks more appealing through the use of the light colours. However this can't solely be based on looks because if it was why is Pepsi so big? There were other factors involved in the decision as shown below.



Pepsi used football players such as Kaka and Messi to advertise their brand to people. this made the drink more known as famous people were drinking it and the adverts make seem like the drink is worth buying and fighting for.
Pepsi used this to become big however Mist was not the same maybe they tried something but i've never heard of the drink.

So product packaging is a huge thing to help promote a product however it is not theonly thing that would make it a huge and well known brand across the world.