Generation Marketing

The method of marketing to a specific generation is affecting the way that we promote and sell products and services. We are all a product of our generation. Each generation have their own characterestics, because of this as a marketing target we can usually categorize by generations by the way that we act and speak as well as our belief systems.
There are four popular generational categories that most marketers tend to focus on.
They include:
Millenials or Generation 2001ers, born after 1980
Baby Busters or Generation Xers born between 1965 and 1980
Baby Boomers born between 1946 and 1964
Mature Citizens born between 1909 and 1945

The picture below basically shows what our generation was all about with the class Chuckle Brothers leading the way.

This image is a typical definition on what our generation actually was. (This was during the 90's) back then you had the likes of the awesomely funny Chuckle Brothers, Blue a young Harry Potter and The Spice Girls. These made a major impact on the lives of young children during the 90's and shaped how we lived our lives and have grown up now.

Nowadays however people since 2000 have changed and now theres different people who shape our society they are making the big impacts on the new generation.

The above Celebs maybe old, however they are the ones who are influencing the younger generation. Our generation since the 80's to the late 90's are considered Generation Y. Generation Y describes the demographic cohort following Generation X. Its members are often referred to as Millennial or Echo Boomers.

This advert is perfect to define the wants of the Generation Y. Because after the release of the Mp3 player came the Ipod, which was a huge success with our generation as it was the latest technology out and everyone wanted it, and this ad shows how poular it actually was. However nowadays you have the likes of the Iphone which every one wants and things that were big a few years ago are no really wanted anymore, theres not a huge demand for this anymore as peoples taste are growing.