Social Class

Social class is the grouping of people by occupations. Social class is the division of society made up of people holding similar social characteristics. Doctors and lawyers and university teachers are given more status than unskilled labourers. The different positions represent different levels of power, influence and money.

Social class has often been considered to be divided into three main groups of classes:
The Upper Class
Often people with inherited wealth. Includes some of the oldest families, with many of them being titled aristocrats.
The Middle Class
The majority of the population of Britain. They include industrialists, professionals, business people and shop owners.
Lower or Working Class
People who are agricultural, mine and factory workers.



The above image shows the different sociall classes and is a very good definition on what it actually is. It shows who the top dog is (this case the Pharoah - nowadays Kings, Queens and Presidents) this shows exactly how the classes are labelled and whos in a higher class. This was the class of the olden days nowadays there are not really any Pharoahs or Tomb builders, however this is what a class would generally look like.



This is a general view on the class system in the UK. You have the upper and middle class who are doing ok for themselves and live good lives. However the lower class is not so lucky they don't really have anything and so look up to the other two classes wanting to be like them. The Lower Class are generally stereotyped and shown like this stating they have nothing that others could want.

When marketers are advertising there products they need to think what class they are targeting. for example if they had a high end advert like advertising a Bugatti Veyron they obviously wouldn't be targeting lower class people.



Above is an advertisment for the nnew Jaguar. This is a really high end product aimed at the upper class people who can afford it. This wouldn't work for people of lower class as they have to worry about keeping the family stable financialy and not think about spending money on a Jaguar.



The Vauxhall Zafira is a good middle class product as its not to expensive and is a good family car. It has an element of cool in it and parents may also be considered cool having a 7 seater and a decent looking one at that.



The Nissan Micra is a decent low class car and targets the lower class people. This is because it is cheap and affordable and a good car for people with a low budget and kids. (a bit embarassing for the kids though).